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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest in Las Vegas high-end jets are luring buyers with their [streamlined](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) shapes, [luxurious cabins](https://www.businessnews.com.au/Company/Mission-NewEnergy) - and increasingly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are eager to showcase unique kinds of air travel fuel deemed less harmful to the climate, from [utilized cooking](https://www.pinterest.com.au/missionnewenergy/) oil to the definitely less attractive meat waste.<br> |
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<br>Business jet operators, like airlines, have actually acquiesced environmental [pressure](https://www.zoominfo.com/c/mission-newenergy/346542889) on aviation and committed to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that embracing sustainable fuel to [suppress emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) could make service jets more attractive to environmentally conscious purchasers - specifically corporations facing questions over sustainability from investors or green campaign groups.<br> |
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<br>The availability of less polluting personal jets might likewise spare the abundant and well-known the unfavorable publicity experienced by Britain's Prince Harry and his partner Meghan over a recent private jet journey to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.crunchbase.com/organization/mission-newenergy) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall annual carbon emissions worldwide, however can produce, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has actually defended his [occasional](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) use of [personal jets](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) to ensure his household's security, and has actually said that on the unusual events he does not fly commercially he offsets his [emissions](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br> |
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<br>But planemakers state incidents such as the furore over his schedule have actually included fresh difficulties for an industry currently making every effort to validate its contribution to [cutting corporate](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) costs.<br> |
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<br>"Incidents of flight shaming including using personal jets are regrettable when you think about that our industry has delivered fuel effectiveness enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks [increased sustainable](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) fuel use will assist the market make inroads with corporations and wealthy purchasers. According to industry data, billionaires only have a 19% service jet ownership rate.<br> |
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<br>But even an image makeover - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers adding [alternative fuel](https://www.zoominfo.com/c/mission-newenergy/346542889) pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 [luxury jet](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) [occasion](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).<br> |
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<br>Environmentalists and some experts stay skeptical that biojetfuels, typically mixed 50-50 with kerosene, will make a substantial impact on [public understandings](https://www.pinterest.com.au/missionnewenergy/) about high-end travel.<br> |
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<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make business jets look eco-friendly," said aviation analyst Richard Aboulafia.<br> |
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<br>Demand from organization jet operators for renewable fuels now far exceeds supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might expand production approximately 150 million [gallons](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) by 2022.<br> |
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<br>Corporate charter business and consultants are also seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) played a function in a corporate jet usage research study his business recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that cost, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I think individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By [Allison](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) Lampert, [Editing](https://pitchbook.com/profiles/company/51278-86) by Tim Hepher and Alexandra Hudson)<br> |
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